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Otsuka Pharmaceutical's classic brand "Oronine H Ointment," which has grown alongside generations of Hong Kong residents, marks a major milestone this year: 70 years of dedicated presence in Hong Kong. Since entering the local market in 1956, Oronine H Ointment has quietly safeguarded Hong Kong people's daily lives. From childhood scrapes and minor burns to the marks left along the journey of growing up, it has accompanied generation after generation through life's everyday bumps, witnessing every story of injury, healing, and personal growth.
More than just a trusted household essential for soothing minor external wounds like abrasions, cuts, and burns, Oronine H Ointment has evolved with the times—expanding from classic skincare into modern "care aesthetics." It encourages self-care as a daily habit, standing by people through every moment of healing and fresh beginnings.
To extend this gentle physical care into the quiet corners of the mind, Oronine H Ointment is joining forces with the West End cultural and art space ztoryhome. From August 26 to September 13, 2026, they present an immersive experience combining psychology, literature, art, and mindfulness: "Catching Yourself: A Written Journey of Self-Discovery."
The exhibition features a professional hypnotherapist as a consultant to weave daily awareness and mindfulness guidance into every detail. The hypnotherapist also serves as an audio narrator, recording guided meditations that lead visitors into their inner worlds to truly "heal into courage." Through this event, the brand hopes to extend its 70-year legacy of gentle skin protection to people's emotional well-being, encouraging everyone to slow down amid their busy routines, hold themselves with care, and rediscover strength in life's small moments.
Four Key Zones of the Exhibition Experience
1/F Living Room (Intuitive Word Selection & Present-Moment Messages): Visitors follow their immediate intuition to choose keywords—such as "Moon," "Forest," "Duckling," or "Cat"—to reveal corresponding emotional insights. This calm exercise lets participants hear messages from within, gently warming up for the subconscious journey ahead.
1/F Kitchen (Opening the Fridge to Explore the Mind & Crafting Soul Recipes):
Interactive Fridge Door: Prompts visitors to open the "fridge" of their inner home, examining its contents to gently uncover long-buried emotions and needs for security that crave attention.
Rewriting Your Inner Recipe: Much like adjusting a recipe, visitors use magnetic tiles and whiteboard markers to discard expired beliefs that no longer nourish them, creating custom recipes tailored to their souls.
1/F Bedroom (Establishing Psychological Boundaries & Self-Commitments): Featuring mirrors inscribed with positive affirmations, this zone invites visitors to look gently into their own eyes, take a photo with their inner selves, and establish gentle yet firm emotional boundaries.
Garden (Symbolizing Recovery & Growth): Combining floral displays with Oronine H Ointment, window art highlights moments the brand has shared with Hong Kong people over the decades, along with hidden messages of encouragement for everyday strivers. Visitors can also receive a free, limited-edition "Self-Encouragement Floral Stamp Card" to nourish mind and senses together.